Wise PR has partnered with Happyfication to blend data science with marketing communications, media and activation expertise to reset the rules of the industry. 

Our data intelligence teams mine transactional, behavioral, demographic, and sentiment data for both analytics and attribution. Giving you a fuller picture and uncovering untapped audiences in which to boost your brand, helping drive better and more informed decision making.

This intelligence is used to enhance your existing strategies and develop new ones that exceed goals – driving more with less.

At Wise, our goal is to uncover the best business opportunities in the marketplace and build the gold standard of consumer brands. Wise has partnered with The Science Project, an experience design, retail innovation, and branding agency positioned at the forefront of the shifting consumer landscape.

Together, we are responding to a critical need to evolve how brands, products, and platforms understand and connect with today’s evolving audiences.

Wise crafts digital ad strategies  that leverage a combination of mediums,  targeting tools, and creative assets to drive your business outcomes and optimize conversion rates.

With a data-driven approach, we build customized media plans that incorporate a diverse mix of channels, including linear TV and digital video, mobile apps, display, social and native ads, OOH and native advertising networks.

Content creation requires a structured plan that uncovers and amplifies your story, helps you understand your prospects and provides direction that guides the creation, management and distribution of meaningful content.  Wise offers content production services to build a meaningful, visual narrative for your brand’s site, social media channels and third-party media opportunities. 

From hardworking educational pieces to highly conceptual work that breaks new ground, we collaborate closely with our clients to ensure our work doesn’t just get attention, but that it gets results and keeps your target audiences coming back for more.

A whopping 74% of consumers frequently use social networks to make purchasing decisions. At Wise, we create social media marketing programs that help your brand build deeper relationships with individuals using the simple but powerful attributes most important to them — affection, relevance and trust. 

Our Social Media team starts by helping identify the right established and emerging social media platforms that can meet and exceed your business goals, engage prospects, customers, employees and/or influencers. As important as where you engage is how and when to interact. Then, we dive into the data and set a community management and customer service strategy that uses a consistent social media mix that is authentic to your brand and aligned with your goals.

Wise develops and elevates our client’s brand voice so they are seen as top industry thought leaders and performers. We have managed hundreds of successful consumer brand communication campaigns and product launches, and amplified growth stage investments, valuations, IPOs, and M&A activity totalling billions of dollars. 

Like any conversation, media engagement cannot be forced. We understand how the media works, what they need, and reverse-engineer relevant narratives and hooks that will align with respective coverage areas. Our team has deep relationships with hundreds of reporters, editors and producers and work alongside them to consistently and accurately deliver quality communications that help achieve favorable business outcomes.

Partnering with top nano, micro and macro-influencers, Wise manages paid and organic influencer programs centered around smart strategies, your digital tribes and attention-grabbing content that we then leverage across all relevant channels.

Wise’s experiential marketing  team offers brand partners an integrated solution from strategy and creative conception to execution and surrounding content production. evised to ignite authentic consumer interaction and community building, our experiential and events team handles the entire process with a focus on organic and purposeful brand integrations.

When social media becomes an integral part of your marketing and PR efforts, people will begin to interact — after all, that’s what marketing and PR are designed to do! Our social media team has extensive experience creating, executing and training our clients’ in-house teams on social media customer service strategies that are compliant with industry regulations, protect customer data and integrated with your company’s larger customer service operating procedures. 

A good defense starts with a strong offense. In the digital age, bad news spreads fast and can severely affect the reputation and bottom-line for companies and their offerings, as well as high profile individuals. The Wise crisis team can help prevent such issues through proper crisis preparation and scenario exercises, while also developing a crisis preparedness and management protocol/handbook to ensure that if a crisis should occur, one's response is rapid and effective, mitigating any potential fallout.

Outreach to government authorities and NGOs, as well as giving back to the communities that support one's organization are vital to the growth and success of companies, especially those in highly regulated commercial industries. There is a delicate balance that must be achieved between assuring commercial success and "endearing" one to the communities served, as well as government regulatory bodies. We bring years of experience creating and implementing effective, pointed  government relations and award-winning public affairs strategies, setting clients up for success with these important audiences.