Influencer marketing is always a popular topic with our clients. However, influencer marketing often creates a fair amount of intimidation and fear. Here is a quick overview to help decide if this tactic is right for your brand.
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As a full-service marketing communications agency, we’re constantly providing guidance on the importance of clear, concise messaging. By focusing so heavily on the opponent, political candidates are losing a golden opportunity to speak directly to and dare I say, connect with, their target audience during these 15-30 second windows.
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As a loyal and dedicated lover of the pumpkin spice latte, PSL for the hardcore tribe, there are a few marketing lessons we can take from this perennial seasonal promotion.
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As part of Hispanic Heritage Month, we wanted to hear from one of the youngest members of our team on her outlook on agency life, the marketing industry and what her take is on all of the “Gen-Z” generalizism. Join us in getting to know our Account Executive, Julyssa Bogan, a little better.
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The Wise Collective is celebrating its 15th anniversary and after all these years of helping clients make confident business decisions things are only getting better at Wise Collective.
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What is the difference between telling a story and selling a story? Not much. Continue reading to learn more about how our Director of Content explains how long-form content can drive business results.
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As someone who came to the world of product placement from a Public Relations background, and not a marketing one, I always approach the possibility of pop culture inclusion with the same level of caution I apply to interview requests that come on the heels of a crisis. I ask lots of questions, I do a ton of research, and I never let anyone (especially myself) forget that the option of saying no, and simply walking away, is always on the table.
As a crisis communications expert, I’m constantly on the lookout for case studies to highlight negative and positive lessons. When it comes to last year, my colleagues and I all agree on one shining example: The NBA Bubble.
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Wise Collective appears in DesignRush’s March rankings of the top digital agencies in NY.
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Over the course of 2020, we have seen the COVID-19 pandemic wreak havoc on lives and economies all over the world. But one area that has seen continued success during this time is social media. Social media marketing has been a valuable tool but for it to continue to be effective, marketers need to understand the changes that have occurred and where things may go in the future.
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Running a marketing campaign during a time of global crisis is, to put it mildly, a challenge. Companies and brands must be careful not to appear as though they are capitalizing on a tragedy while still reminding consumers that they exist, have a product or service to sell, and are open for business.
During this uncertain time, the instinct may be to hit pause on marketing efforts but several brands have found a way to refocus their marketing strategy and connect with their consumers as well as a larger audience desperate for connection, kindness, and support.
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Canada and the United States, currently, have different governmental stances on cannabis and that leads to different marijuana marketing regulations. Here’s what you need to know about each country and the differences between them.
By understanding the ways in which the pandemic has impacted the marketing landscape, and acquiring knowledge around the best marketing practices during COVID-19, it is possible for you to emerge on the other side relatively intact.
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