What is Influencer Marketing? And is it Right for Your Brand?

Influencer marketing is always a popular topic with our clients. However, influencer marketing often creates a fair amount of intimidation and fear. Here is a quick overview to help decide if this tactic is right for your brand.

Julyssa BoganFebruary 14, 2023digital marketing, social media, influencer marketing, ambassadors, influencers

Political Advertising Is What’s Wrong with Politics

As a full-service marketing communications agency, we’re constantly providing guidance on the importance of clear, concise messaging. By focusing so heavily on the opponent, political candidates are losing a golden opportunity to speak directly to and dare I say, connect with, their target audience during these 15-30 second windows.

Julyssa BoganNovember 7, 2022politics, political marketing, marketing tips, digital marketing

What COVID-19 Means for the Future of Social Media Marketing

Over the course of 2020, we have seen the COVID-19 pandemic wreak havoc on lives and economies all over the world. But one area that has seen continued success during this time is social media. Social media marketing has been a valuable tool but for it to continue to be effective, marketers need to understand the changes that have occurred and where things may go in the future.